Connect your Business
with the right People with
LinkedIn Marketing.
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What is Social Media Marketing (SMM)?
Definition
It is an application of various tools, mostly, content shares and visual elements, aimed at increasing brand awareness of the companies, attracting more prospects, generating leads, boosting website traffic, improving the interaction between brands and target audience, etc. by implementing particular strategies. LinkedIn Marketing is not an exclusion here.
Importance and Application
SMM serves as an essential marketing channel and its significance grows every day. It can increase sales by up to 50%. All types of business units starting from private entrepreneurs and small businesses and finishing with large multinational corporations can implement it.
It is considered to be a part of Digital Marketing which in its turn covers a wide range of promotional activities online.
Depending on the key audience social media marketers make their choices regarding the platforms. Today Instagram, Reddit, Pinterest, LinkedIn, YouTube, Facebook, and Twitter remain the most popular ones.
9 main steps of SMM include:
1. Collecting the information and Determining customer needs (what are the main goals of the company and how to align them with SMM? What are the products and services of the company?)
2. Defining the circle of prospects and their buying persona (age, sex, interests, problems, when they have free time, do they have social media accounts, on which platforms, and vb.)
3. Content planning (including topics, types of shares, time of placing, SM platforms, and vb.) and elaborating the strategy
4. Gathering the audience, content sharing
5. Engaging in the posts of potential clients and niche influencers, at the same time analyzing the metrics, building relations with your key customers, improving the strategy
6. Warming up by organizing various discussions, events, and live sessions
7. Promoting goods and services
8. Getting leads and closing sales
9. Maintaining long-term relations with the customers and continuing to support them online with excellent customer service.
What To Expect From It?
We have to remember that the results may vary depending on the field of business, its image on the market, its products and services, the type of the target audience, and many other factors.
According to our experience, we can say that this process is more about building long-lasting relationships with your potential clients and partners.
It works slower than paid ads but provides a better result in the long run. Conversions can happen even after one year of constant visual and written communication with a prospect. The main aim here is to show up as much as possible and talk more about your personality rather than advertising what you do. People buy from people. Social media helps to establish personal bonds in the digital world. And doing LinkedIn Marketing is not an exclusion from everything written above.
“Social media creates communities, not markets.”
– Don Schultz, marketing pioneer
What Do We Offer?
Our main focus lies on the Linkedin Marketing. On this platform you can get more engagement and support than on Facebook, and meet more business people than on Instagram. It is a favourite place for various types of coaches, book authors, and CEOs of different fields, especially from the IT sector.
We consider that SMM including LinkedIn Marketing is something that the founders of small businesses and entrepreneurs should do themselves.
That’s why we are ready to provide you with paid consultations with a preliminary given list of questions.
In case your needs are different feel free to reach out as well. We are here to help you as much as we can.
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